A Little Bit About Lilly
Lilly Workneh is an award-winning journalist, C-suite media executive, and narrative consultant committed to shaping stories and media strategies that expand power, dignity, and possibility.
With more than a decade of experience leading digital content strategy across newsrooms, nonprofits, and national brands, Lilly has guided creative teams in harnessing the power of storytelling for education, empowerment, and deep audience connection. She currently serves as Chief Content Officer at PushBlack, the largest Black media nonprofit organization in the United States, where she leads storytelling strategies that elevate Black history, culture, and collective power across the Black diaspora.
As a strategist and consultant, Lilly partners with organizations and brands to build thoughtful storytelling ecosystems and content strategies rooted in trust, clarity, and cultural impact. She also serves as an executive producer on select media projects and branded content campaigns —including newsletters, podcasts, video, and social campaigns—ensuring stories are crafted with intention, creativity, and measurable impact.
Beyond her advisory and production work, Lilly is a passionate advocate for media literacy, ethical storytelling, and digital wellness. She enjoys speaking to educators and young people about how to critically consume and responsibly create media in ways that support confidence, discernment, and well-being.
Lilly’s leadership and impact have earned her recognition as a Forbes 30 Under 30 honoree and one of the Top 25 Chief Content Officers of 2025.
She is also an author and editor of the bestselling "Goodnight Stories for Rebel Girls: 100 Real-Life Tales of Black Girl Magic," a book that reflects her broader mission to ensure the next generation encounters stories that widen imagination, deepen representation, and affirm what’s possible.
Speaking & Consulting Services
From conferences and schools to mission-driven brands and nonprofits,
Lilly helps leaders, educators, and communities navigate the digital age
to drive narrative and cultural impact.
Get in touch today to share your needs and discover how her
content and creative consulting services can support your goals.
Media Trainings & Speaking
I lead engaging workshops and talks on media literacy, strategic storytelling, & narrative power-building to help audiences tell powerful stories & create healthier digital futures.
Strategy &
Creative Production
I lead media campaigns and projects from strategy through execution—ensuring your stories are culturally authentic, strategically sound, and achieve what you set out to do.
Content Planning &
Development
I develop content strategies, write compelling copy, and build editorial systems that keep your stories consistent and effective across web, social, podcast, email, and more.
Inspiring The Next Generation of Changemakers
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Goodnight Stories for Rebel Girls: 100 Real-Life Tales of Black Girl Magic
is my bestselling debut book celebrating the stories of Black women and girls worldwide.
Named to Oprah's Favorite Things List, the book features a foreword by #BlackGirlMagic creator CaShawn Thompson and artwork by over 60 Black female and non-binary illustrators.
The book honors trailblazers from more than 30 countries, past and present. Featured icons include Naomi Osaka, Jeanette Epps, Toni Morrison, Ava DuVernay, Bessie Coleman, Empress Taytu Betul, and Ida B. Wells—visionaries who have shaped history and continue to inspire generations to come.
Book Reviews
"What I know for sure is that you will take inspiration from these stories to use your voice in ways that support and uplift all the people around you."
- Oprah
The book was selected as part of Oprah's Favorite Things 2022 List
